CABIN CREW
aboutBrand Design
Packaging Design
Social Media Design
Product Rendering
Client Cabin Crew
Team Shawn Weerawardana, Jhean Leigue, AB Alazawi, Kristin Kawasaki
Create a brand of flavored alcohol additive. We would need to create a brand name, square wordmark logo, tagline, packaging, and emblem alternative. The team decided to incoorporate a mascot once the name “Cabin Crew” was finalized.
MASCOT
WORKMARK
MONOGRAM
EARLY CONCEPTION
The first sketch was drawn from inspiration of vintage pin-up girl posters. Her attire is an inspired Pan Am 1960s flight attendant uniform.
The mascot “Cici” started as a full-body woman leaning against the logo, but needing an adaption for merchandise and stand-alone illustrations, I was asked to draw her in a few different poses and change her arm to rest on her hip.
TRADESHOW
Concept > Stylescape > Floor Planning
The team worked together to design the booth for the launch of Cabin Crew at TPE ‘25. From the overhang plane to the customized flooring, we discussed what would be the best way to communicate the brand’s identity as well as play into the fun side of it.