REDS APPLE
aboutBranding Refresh
Packaging Refresh
Product Rendering
Client 7 Daze MFG
Lead Designer Kristin Kawasaki
When asked what changes I would make to the Reds current packaging, I insisted I would love to bring back the old styling that 7 Daze Reds vape juice had back in 2015. And that’s what I did. Combining the original apple with a more modernized design, the company has now sold over a million bottles to stores and distributions world wide.
2014
We started as an e-liquid manufacturer, capturing the expertise of our founding members. Respected engineers in air and vapor analytics as well as leading engineers in the food industry collaborated to form the leading e-liquid manufacturer, 7 DAZE.
As our brand grew, we continued in our pursuit to “Give people what they want.” With quality ingredients and best in class manufacturing, we decided to create a flavor that would be unparalleled to any other. Hand-crafted and meticulously formulated, REDS APPLE was born.
2016
2017
7 DAZE broke ground on a 44,000 sq. ft. manufacturing facility in Southern California, aiming to set a new standard in the vaping industry. Our project underwent significant renovations to become the largest vape manufacturing facility in the region.
2020
7 Daze has proceeded to submit its PMTAs for our REDS APPLE products seeking to receive a marketing order based on our products being deemed Appropriate for the Protection of Public Health (APPH). 7 DAZE’s PMTAs are currently in the filing stage.
We decided that the PMTA approved packaging needed a refresh which led to the apple being brought back. The design was inspired by the love of the old packaging from our original users, meanwhile keeping some old elements of the PMTA approved packaging.
2024
FUTURE
RETRO COLLECTION
SPLASH COLLECTION
TRADESHOW
Grass carpet 20x30 (whole booth) or a 15ft circle under the tree with black carpet for the rest of the booth floor
Product and stress balls (shaped apple) hanging from the tree
Red Smeg fridge has branded apple juice and waters inside
Red bean bag chair
Merch wall=Display and storage
shirts / jackets / hats
lanyards / stickers / stress apple
product photos above merch display like in stores
Reds Apple overhang
Apple store style
2 models/marketing at merch area
sales people at sample tables and meeting tables